Rule n° 100 - If the content or services are reserved for or intended for a specific audience, this audience is mentioned at least on the home page.
This rule applies primarily when the consultation of content can cause problems or pose risks for certain categories of users. If your website is aimed at plumbers, you do not have to specify. If it is nude photos of plumbers, this rule may be useful however.
Goal
- Avoid pointless visits.
- Give users a warning.
Solution technique
Include a clear message on the home page describing the nature of the content and the audience it is intended or reserved for.
Moyen de contrôle
For a website which may cause offence or be unsuitable for some sectors of the population (minors, etc.)
- Check that there is an explicit warning message on the home page, on the nature of the content offered and on the audience it is intended or reserved for.