- Digital Quality Training and Certification

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Discover Opquast’s missions: Create checklists for site quality, provide Web professionals with a foundation of common culture, animate and sustain an ecosystem of people and entities motivated to improve the Web.
Témoignage de Joachim RobertKissKissBankBank, Web Integrator

When I changed careers, I wanted to bring meaning to my new assignments. Because I felt the need to consider the end user first, I took the Opquast training and then the certification. Thanks to what I learned, I succeeded in my interviews and convinced those who became my team. Opquast gave me the keys to understand quality, but also to find missions that make sense.
Certification
The Opquast certification has already enabled more than 20,000 web professionals to train and have their skills recognized. It allows hundreds of teams and web service providers to acquire a common culture and vocabulary for web activities.
Fiche certifiée de Arnaud Malon
Webmaster
Crédit Mutuel & CIC 940 points
About us
Find all the information about Opquast, who we are, who the team members are, how to contact us.
Our missions
Create repositories of best practices, train and certify professionals and animate an ecosystem of people and organizations determined to make the Web better.

Rule n° 8 - Advertisements and sponsored content are identified as such.

Editorial or advertising content? Featured article or advertorial? Unbiased opionion or sponsored ticket? It is better to clarify what it is, so that users will know what to expect and can't accuse you of anything.

#Conception #Content #Editorial #SEO #Eco-conception

Goal

Enable the immediate identification of advertisements and sponsored content.
Avoid confusion between editorial and advertising content.
Prevent the risks associated with conflicts of interest.

Solution technique

Highlight advertisements with a note which allows them to be identified (advertisement, advert, partners, sponsored post, etc.)
And, as much as possible, graphically separate the advertisement from the rest of the content.

Moyen de contrôle

In the website being checked:

Identify advertising content.
Check that all of the areas allocated to advertising are different from the rest of the content and include a statement allowing them to be unambiguously identified: typically, the phrase “advertising” displayed above or below the content in question.