Picto thématique

Rule n° 179 - Content is not only designated by its shape or its position on the screen.

One of the foundations of a quality web is the separation of content and form. Designating content by its form or position prejudges the reader's ability to distinguish that form or find that location.

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  • Allow users to understand the information without having access to the visual medium or when its rendering has been altered.
  • Improve the accessibility of content for people with disabilities.


When content is designated by a reference to its form or position on the screen, the information must also be available by another means (markup, text reference, etc.).


This check deals with a wide variety of potential cases, for example on a help page where reference is made to screenshots or even in a text thread where reference is made to an illustration or a table. For all content which depends on the page display to retrieve the information:

  • Make sure that references to the shape or position on the screen of content are not the only way to identify the content.

Additional ways can be the explicit reference to an identifier (for example “See figure 1”), a link to an anchor, and so on.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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