- Allow users in environments where images are not seen (text browsers, screen readers or browsers with the images disabled) to understand the meaning of the links attached to images that they cannot see.
- Enable bots to exploit the information carried by the image links (to reference, index and perform machine translation on the image text alternatives).
- Enable the display of relevant text while images are loading.
- Improve the accessibility of content for people with disabilities.
- Improve the way content is taken into account by search engines and indexing tools.
- give each img element in question an alt attribute indicating the target or the role of the link;
- give each area element in question an alt attribute indicating the target or role of the link;
- indicate the target or role of the link in the content of each object element in question;
- indicate the target or role of the link in the content of each canvas element in question.
- Check that the alt attribute of each img element in question indicates the target or role of the link
- Check that the alt attribute of each area element in question indicates the target or role of the link
- Check that the content of each object element in question indicates the target or role of the link.
- Check that the content of each canvas element in question indicates the target or role of the link.
- Check the wording of any other element having the role of a link.
Overview and background
The 240 Opquast rules are defined and agreed upon by an extensive community of web professionals and academics. These web quality assurance guidance rules started as a list of best practices 20 years ago. They have since been revised every five years and have been tried and tested via millions of web interactions by Opquast community’s customers, including the leading CMS communities which have developed plugins for WordPress, Drupal and Prestashop. The most recent version, v4, was established in 2020.
Each rule has individual technical sheets and the rules can be searched by project phase or various topics: e-commerce, data-privacy, internationalization, security, code, etc, or by themes: accessibility, SEO, mobile, privacy, and ecodesign. The complete checklist is available on a creative commons license BY-SA.
To learn more about the Opquast approach, read this article published at Smashing Magazine
Broad application and benefits
The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.
Discover Opquast training and certification
The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.
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