- Provide users with a solution, in case they become disoriented, for navigating and getting their bearings within the site and for viewing all of the contents and the size of the site.
- Encourage content managers to provide graphic representations and streamline their content.
- Improve the way content is taken into account by search engines and indexing tools.
- Improve the accessibility of content for people with disabilities.
Create a site plan that gives access, directly or indirectly, to all pages of the website in the form of a listing of explicit text links.
Structure this listing to reflect the organisation of the website's topics, using title elements and nested listing elements.
The depth of the site tree to be represented varies depending on the content, but it is generally limited to the first three levels. Satellite pages such as the Contact page and legal notices must appear in the site map.
This check is better carried out if possible from the templates, taking into account any third-party services. On the website:
- Check that there is a site map page;
- Check that a link to it is available on each page of the website.
The location of the link to the site map is not important (header, menu, footer) but it is preferable that it is the same throughout the website. The presence of the "site map" link is particularly important on 404 and 403 pages.
Business application and benefits
The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.
The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.