Goal
- Enable users to immediately identify new online content and services.
- Improve the way content is taken into account by search engines and indexing tools.
Implementation
For example, the different solutions below can be deployed alone or jointly:
- Publish an RSS feed for site news.
- Publish a section such as “Website news” or “What's new?"
- Indicate an account such as Twitter, Facebook or other, where news about the website is published.
Control
Throughout the website, check that new content or services are accessible, for example, through an information channel within the website (RSS news feed, section such as “Website news”, etc.) or an external channel accessible from the website (this must be from the home page) such as a Twitter account.
Business application and benefits
The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.
The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.
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