Picto thématique

Rule n° 1 - The website provides a way for users to find out about new content and services.

It is not really practical to have a user return to a site and navigate all of the sections to find the new content and/or services.

#Accessibility #Eco-conception #SEO #Content #Conception #Editorial


  • Enable users to immediately identify new online content and services.
  • Improve the way content is taken into account by search engines and indexing tools.


For example, the different solutions below can be deployed alone or jointly:

  • Publish an RSS feed for site
  • news.
  • Publish a section such as “Website news” or “What's new?"
  • Indicate an account such as Twitter, Facebook or other, where news about the website is published.


Throughout the website, check that new content or services are accessible, for example, through an information channel within the website (RSS news feed, section such as “Website news”, etc.) or an external channel accessible from the website (this must be from the home page) such as a Twitter account.

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Overview and background

The 240 Opquast rules are defined and agreed upon by an extensive community of web professionals and academics. These web quality assurance guidance rules started as a list of best practices 20 years ago. They have since been revised every five years and have been tried and tested via millions of web interactions by Opquast community’s customers, including the leading CMS communities which have developed plugins for WordPress, Drupal and Prestashop. The most recent version, v4, was established in 2020.

Each rule has individual technical sheets and the rules can be searched by project phase or various topics: e-commerce, data-privacy, internationalization, security, code, etc, or by themes: accessibility, SEO, mobile, privacy, and ecodesign. The complete checklist is available on a creative commons license BY-SA.

To learn more about the Opquast approach, read this article published at Smashing Magazine

Broad application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

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The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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