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Rule n° 187 - Capitalization for decorative purposes is done using styles.

It is perfectly possible to write web text in lower case and display it in uppercase with CSS styles. In this way, the user remains free to do whatever he wants with it. You should also be aware that text in upper case is read slower.

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  • Enable cutting-and-pasting of content, regardless of any all-caps formatting.
  • Simplify the adaptation of formatting to users with trouble reading texts in all caps.


Enter the HTML content in compliance with the typographic usage for upper case letters (start of sentence, proper names, etc.)

Use the CSS text-transform property with the uppercase value to manage decorative capitals.


For all content entirely in capital letters:

  • Disable style support for the website in the browser;
  • Identify the texts that appear in upper case when styles are disabled;
  • Check that the use of capital letters respects the typographic conventions of the language used. For example: acronyms or names of authors in a bibliography can be in capital letters.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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