Rule n° 174 - An unsubscribe link is provided in each newsletter.
Being able to unsubscribe easily from a newsletter is highly appreciated by users. You can try to prevent them from doing so, but you risk exposing yourself to complaints or reproaches.
Goal
- Allow subscribers to stop receiving a newsletter.
Solution technique
Include a hyperlink to unsubscribe in each newsletter.
Moyen de contrôle
This verification requires that the user subscribes to the newsletter in question and receives a copy.
For each website offering a subscription to a newsletter:
- Check that the newsletters have hyperlinks to unsubscribe;
- Check that the process is running correctly and that it does actually lead to the subscription being cancelled.