Picto thématique

Rule n° 7 - A lexicon or a glossary adapted to the target audience explains the industry-specific or technical vocabulary used.

Its incredible how instantaneous the ability of human beings to create jargon is. Even the authors of this certification guide have occassionaly fallen foul to this urge. A little lexicon or glossary, and hey presto, the visitor of the site has an increased chance of comprehending the contents.

#Accessibility #SEO #Content #Editoral


  • Allow users to understand industry-specific and technical content.
  • Simplify use of a service.
  • Improve SEO on keywords or technical expressions.
  • improve the accessibility of content for people with disabilities.
  • Improve the way content is taken into account by search engines and indexing tools.


To implement this best practice, it will be necessary to provide:

  • A glossary section, page or series of pages explaining the technical or sector-specific vocabulary used in the content of the website should be provided. This glossary must be available directly from each page of the website.
  • Alternatively a mechanism could be provided allowing the user to access the definition of terms in the technical or sector-specific vocabulary, from at least their first occurrence in each page of the website.


For each page containing specific vocabulary, check that it is possible to access one of the following:

  • A section acting as a glossary in each relevant page.
  • A glossary page or pages available through the navigation menus.
  • Directly to the definition of terms from at least their first occurrence in each page of the website via a link or a tooltip.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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