Picto thématique

Rule n° 8 - Advertisements and sponsored content are identified as such.

Editorial or advertising content? Featured article or advertorial? Unbiased opionion or sponsored ticket? It is better to clarify what it is, so that users will know what to expect and can't accuse you of anything.

#Conception #Content #Editorial #SEO #Eco-conception


  • Enable the immediate identification of advertisements and sponsored content.
  • Avoid confusion between editorial and advertising content.
  • Prevent the risks associated with conflicts of interest.


  • Highlight advertisements with a note which allows them to be identified (advertisement, advert, partners, sponsored post, etc.)
  • And, as much as possible, graphically separate the advertisement from the rest of the content.


In the website being checked:

  • Identify advertising content.
  • Check that all of the areas allocated to advertising are different from the rest of the content and include a statement allowing them to be unambiguously identified: typically, the phrase “advertising” displayed above or below the content in question.

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