Picto thématique

Rule n° 8 - Advertisements and sponsored content are identified as such.

Editorial or advertising content? Featured article or info-commercial? impartial advice or sponsored ticket? It is better to clarify what it is, so users will know what to expect and will have nothing to reproach you about.

#Eco-conception #SEO #Content #Conception #Editoral


  • Enable the immediate identification of advertisements and sponsored content.
  • Avoid confusion between editorial and advertising content.
  • Prevent the risks associated with conflicts of interest.


  • Highlight advertisements with a note which allows them to be identified (advertisement, advert, partners etc.
  • And, as far as possible, graphically separate the advertisement from the rest of the content.


In the website being checked:

  • Identify advertising content.
  • Check that all of the areas allocated to advertising are different from the rest of the content and include a statement allowing them to be unambiguously identified: typically, the phrase “advertising” displayed above or below the content in question.

By Opquast - Read the license

Discover Opquast training and certification

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

Opquast training has already allowed over 14,500 web professionals to have their skills certified. Train your teams or your students, contact us