Picto thématique

Rule n° 29 - A product or service can be purchased without creating an account.

In e-commerce, every detail counts. Shopping cart abandonment is frequent, including during account creation. A growing number of e-commerce sites offer direct purchase, which is to provide only the information strictly necessary to process the order. This is often a customer preference.

#Accessibility #Privacy #Eco-conception #e-commerce #Conception #Development


  • Allow buyers to place an order immediately.
  • Remove the barrier of account creation.
  • Increase the conversion rate.


Offer two options when ordering: order without creating an account and ordering with account creation (or using an existing account).


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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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