Picto thématique

Rule n° 29 - A product or service can be purchased without creating an account.

In e-commerce, every detail counts. Shopping cart abandonment is frequent, including during account creation. A growing number of e-commerce sites offer direct purchase, which is to provide only the information strictly necessary to process the order. This is often a customer preference.

#Accessibility #Privacy #Eco-conception #e-commerce #Conception #Development

Goal

  • Allow buyers to place an order immediately.
  • Remove the barrier of account creation.
  • Increase the conversion rate.

Implementation

Offer two options when ordering: order without creating an account and ordering with account creation (or using an existing account).

Control

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Overview and background

The 240 Opquast rules are defined and agreed upon by an extensive community of web professionals and academics. These web quality assurance guidance rules started as a list of best practices 20 years ago. They have since been revised every five years and have been tried and tested via millions of web interactions by Opquast community’s customers, including the leading CMS communities which have developed plugins for WordPress, Drupal and Prestashop. The most recent version, v4, was established in 2020.

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