The Opquast Digital Quality Framework - Rule n° 30

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Témoignage de Joachim RobertKissKissBankBank, Web Integrator

When I changed careers, I wanted to bring meaning to my new assignments. Because I felt the need to consider the end user first, I took the Opquast training and then the certification. Thanks to what I learned, I succeeded in my interviews and convinced those who became my team. Opquast gave me the keys to understand quality, but also to find missions that make sense.
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Rule n° 30 - A product or service can be purchased without creating an account.

In e-commerce, every detail counts. Shopping cart abandonment is frequent, including during account creation. A growing number of e-commerce sites offer direct purchase, which is to provide only the information strictly necessary to process the order. This is often a customer preference.

#Basics #Accessibility #Conception #Development #e-commerce #Privacy #Eco-conception

Goal

Allow buyers to place an order immediately.
Remove the barrier of account creation.
Increase the conversion rate.

Solution technique

Offer two options when ordering: order without creating an account and ordering with account creation (or using an existing account).

Goal

Solution technique

Moyen de contrôle