The Web Quality Assurance Checklist

Picto thématique

Best practice n° 29 - A product or service can be purchased without creating an account.

#E-Commerce #Development #Privacy


  • Allow buyers to place an order immediately.
  • Remove the barrier of account creation.
  • Increase the conversion rate.


Offer two options when ordering: order without creating an account and ordering with account creation (or using an existing account).