Picto thématique

Rule n° 29 - A product or service can be purchased without creating an account.

In e-commerce, every detail counts. Shopping cart abandonment is frequent, including during account creation. A growing number of e-commerce sites offer direct purchase, which is to provide only the information strictly necessary to process the order. This is often a customer preference.

#Basics #Accessibility #Conception #Development #e-commerce #Privacy #Eco-conception


  • Allow buyers to place an order immediately.
  • Remove the barrier of account creation.
  • Increase the conversion rate.


Offer two options when ordering: order without creating an account and ordering with account creation (or using an existing account).


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