Picto thématique

Rule n° 28 - The purpose of using cookies, as well as the limitations inherent in refusing them, are explained.

Years ago you could have relied on a cookie always being a biscuit. Now it is commonly an internet file which if implemented wrongly will not leave a good taste in the users mouth. For the informed web user, this is a file that a website deposits on the users computer and is a means of tracing the use of the Web. It is potentially a very effective technique to improve navigation, memorize options offer targeted content. In fact, the technique is not bad in itself and lends itself to all kinds of uses. To reassure your visitors, all you have to do is explain how and why it is used.

#Personal data #Editorial #Privacy

Goal

  • Inform users about the use of cookies.
  • Explain their role and their purpose.

Implementation

Specify in the website's privacy policy if cookies have to be accepted in order to browse the website. If so, explain the reason for their use, the nature of the data stored and possibly provide the links allowing their deactivation.

Control

In the legal notices page, in the confidentiality policy or in the home page, the about page or the help page, or in the pages for the terms of service:

  • Check that the objective of the use of cookies and the consequences of their deactivation are clearly present.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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