Picto thématique

Rule n° 106 - All emails provide at least one means of contact

Many online services send messages not allowing the user to answer. This is what is called the no-reply messages.It is perfectly possible to do this, but there is one risk you cannot take: leaving the user totally unable to reach or reply to you. So think about it, plan at least one way to follow up on one of your emails.

#Accessibility #Identification and contact #Development #Editoral


  • Allowing the user to respond to emails or contact.
  • Maintain or improve the brand image of the service.


In each email sent to the user, including "no-reply" emails, indicate to the user at least one means of contact: address, telephone, online form, email address, etc.


For each email sent to the user by the website, including "no-reply" emails, check that it provides the user with at least one means of contact: address, telephone, online form, email address, etc.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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