Picto thématique

Rule n° 65 - An email providing the transaction’s reference number and the order details is sent after order placement.

Among the main principles of quality management, there is one that is fundamental : traceability, i.e. the ability to retrace a history of the operations carried out. It is this principle applied to purchases on the Internet that we are talking about here.

#e-commerce #Development


  • Give users confirmation of their order information.
  • Allow users to keep a history of their transactions, elsewhere than on the website.


Use or develop shopping cart management tools that automatically send a confirmation containing the summary of the order data.


In an e-commerce site:

  • Complete an order procedure;
  • Check at the end, that the email with the transaction reference and the order data actually reaches the recipient.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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