Picto thématique

Rule n° 64 - Unavailable products are differentiated by visual and textual means.

A product that is not available must be distinguishable from a product in stock. Internet users will always be grateful for your honesty towards them.

#E-Commerce #Editorial


  • Allow users to immediately identify products that are unavailable, with no possibility of confusion.
  • Avoid disappointment of when a user starts a purchase, only to discover later on that the product they want is not available.


Specify, in the content for each product, a text or graphic note for "unavailable" or "available".


In the product pages:

  • Check that there is text on the availability of products;
  • Or check that there is graphic indication differentiating available from unavailable products (icon, colour, etc.) accompanied by an appropriate text alternative.

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