- Allow users to immediately identify products that are unavailable, with no possibility of confusion.
- Avoid disappointment of when a user starts a purchase, only to discover later on that the product they want is not available.
Specify, in the content for each product, a text or graphic note for "unavailable" or "available".
In the product pages:
- Check that there is text on the availability of products;
- Or check that there is graphic indication differentiating available from unavailable products (icon, colour, etc.) accompanied by an appropriate text alternative.
Business application and benefits
The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.
The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.