Picto thématique

Rule n° 64 - Unavailable products are differentiated by visual and textual means.

A product that is not available must be distinguishable from a product in stock. Internet users will always be grateful for your honesty towards them.

#e-commerce #Conception


  • Allow users to immediately identify products that are unavailable, with no possibility of confusion.
  • Avoid disappointment of when a user starts a purchase, only to discover later on that the product they want is not available.


Specify, in the content for each product, a text or graphic note for "unavailable" or "available".


In the product pages:

  • Check that there is text on the availability of products;
  • Or check that there is graphic indication differentiating available from unavailable products (icon, colour, etc.) accompanied by an appropriate text alternative.

By Opquast - Read the license

Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

Opquast training has already allowed over 11,000 web professionals to have their skills certified. Train your teams or your students, contact us