Picto thématique

Rule n° 63 - Any mention of an affiliation with a professional association, or endorsement by a label or an award, features a link to the source.

If you want to build confidence by mentioning meaningful third parties to which you are connected, make sure that the user can check the credibility of these third parties.

#e-commerce #Editoral

Goal

  • Give users immediate access, so they can understand what those mentions mean.
  • Enable users to check the information themselves.
  • Increase the level of trust or credibility.

Implementation

For each reference in question provide an explicit link to the reference source.

Control

In all the pages where one of these terms is referred to, check that in each case there is an explicit link to the reference source of the relevant standard.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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