Picto thématique

Rule n° 151 - Each page displays information about its location in the website’s tree structure.

Breadcrumb, cookie crum, bread trail: it has different names, but it fulfills its tracking assistance function in the architecture of a site.

#Accessibility #Navigation #Conception


  • Let users identify their location on the website.
  • Simplify scanning by search engines.
  • Facilitate navigation of the content tree.


Provide a breadcrumb trail at the start of the main content area of the page.


The verification requires manual inspection checking the presence and relevance of the breadcrumb trail on the different pages or, where applicable, in the templates subject to third-party services producing specific content.

On the pages checked or in the website templates:

  • Check that the breadcrumb trail is systematically on all pages, with the possible exception of the website's home page;
  • Make sure the breadcrumb trail is immediately identifiable through user-predictable formatting.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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