- Let users return to the homepage if they get disoriented.
- Facilitate easy identification of the home page link at all times.
Provide a link to the home page on each page of the website.
Ideally this link is always in the same place (the start of the breadcrumb trail, navigation menu, etc.).
If necessary, use the URL corresponding to the generic address of the website (the domain URL) of the type http://example.com rather than the internal URL of the page, for example http://example.com/V1/welcome.html.
If there is a website logo in the pages, it must be clickable and allow you to return to the home page.
This verification is best carried out, if possible, from the templates and taking into account any third-party services likely to produce pages that do not correspond to these templates.
In each of the pages of the website:
- Check that it is possible to return directly to the home page from any page, from an explicit link different to the link which may be on the main logo.
Business application and benefits
The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.
The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.