- Allow users to navigate the website without having to perform any particular actions during their navigation.
- Prevent users of technical aids from becoming disoriented when a new window opens, which will not always be perceptible and which disrupts the use of the browsing history, in particular, or hides the main window on a screen reader.
- Improve the way content is taken into account by search engines and indexing tools.
Do not use the automatic opening of popup windows (a window opening event when a page is loaded) on the internal pages of the website.
This best practice should be checked manually during all the other tests, taking care to deactivate any possible popup blocking functionality in the browser being used.
In all internal pages of the website:
- Check that navigation in the internal pages of the website does not trigger automatic opening of new windows.
Business application and benefits
The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.
The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.