- Allow interested users to view and navigate through the structure of the page’s content.
- Enable machines and indexing tools to extract each page’s map.
- Improve SEO by simplifying the content’s interpretation by web crawlers.
- Improve the accessibility of content for people with disabilities.
- Improve the way content is taken into account by search engines and indexing tools.
Structure the document into titles and subtitles using the HTML elements h1 to h6.
Make sure that the structure does not contain "holes": a title at level h2 must not be followed by an h4, h5 or h6 title for example
Ensure that every page has at least one level 1 title with the h1 element.
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On each page, check in sequence:
- that there is at least one element h1 corresponding to the title of the main section of the page content;
- that there are sub-titles h2 to h6 (if necessary) corresponding to the titles of the sub-sections of the main page content;
- that titles h1 to h6 follow successively without interruption, that for example a title h1 is not followed by a title h3.
Business application and benefits
The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.
The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.