Picto thématique

Rule n° 3 - Each page’s source code contains metadata that describes the content.

Metadata is information contained in the source code of a web page that can describe or provide information about it. This rule regarding the meta description, as its name suggests, is used to describe the page.

#SEO #Content #Development #Editorial


  • Enable search and indexing tools to extract information about the pages’ content and, as a result, Improve the search results returned to users.
  • Improve the way content is taken into account by search engines and indexing tools."


Enter the tag <meta name = "description" content = "" />, or failing this a specific element having the same function, with a description of the content of the page or website.


In the source code of each page examined:

  • Check for the presence of the tag or an equivalent using, for example, browser development tools.
  • Check that the text of this tag actually describes, in a specific or more generic way, the content of the page.

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Overview and background

The 240 Opquast rules are defined and agreed upon by an extensive community of web professionals and academics. These web quality assurance guidance rules started as a list of best practices 20 years ago. They have since been revised every five years and have been tried and tested via millions of web interactions by Opquast community’s customers, including the leading CMS communities which have developed plugins for WordPress, Drupal and Prestashop. The most recent version, v4, was established in 2020.

Each rule has individual technical sheets and the rules can be searched by project phase or various topics: e-commerce, data-privacy, internationalization, security, code, etc, or by themes: accessibility, SEO, mobile, privacy, and ecodesign. The complete checklist is available on a creative commons license BY-SA.

To learn more about the Opquast approach, read this article published at Smashing Magazine

Broad application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

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The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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