- Accelerate user learning about how the interface works.
- Improve users’ identification of links and their respective functions.
Apply common properties of style, colour, weight, case, underline to sets of links of the same type.
Throughout the site:
- Check that links of the same type (menus, links in the text, other groups of links such as a tag cloud, etc.) have visually similar presentations throughout the site.
Business application and benefits
The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.
The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.