Picto thématique

Rule n° 133 - Links of the same nature have identical colors, shapes and behaviors on all pages.

As soon as they arrive on your website, whether through the home page or an internal page, Internet users will start to "learn" your interface. This rule is intended to accelerate their learning.

#Links #Design

Goal

  • Accelerate user learning about how the interface works.
  • Improve users’ identification of links and their respective functions.

Implementation

Apply common properties of style, colour, weight, case, underline to sets of links of the same type.

Control

Throughout the site:

  • Check that links of the same type (menus, links in the text, other groups of links such as a tag cloud, etc.) have visually similar presentations throughout the site.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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