Picto thématique

Rule n° 110 - If the website claims to adhere to one or more standards or guidelines, a link is provided to each of them.

Let's imagine that you declare that you comply with a web quality repository (Opquast web quality assurance rules, for example). For reasons of credibility, it is strongly recommended that you point to this reference system or present the criteria. Otherwise, the mention could on the contrary be detrimental to you.

#Identification and contact #Editoral


  • Guide users’ understanding of the quality, accessibility and other rules
  • applied to the website.
  • Increase confidence in the information provided on the website.


Provide a link to each relevant standard or repository.


Throughout the website, and in particular on the home page, the legal notices page, the about page, help page, accessibility page, the terms and conditions or the terms and conditions for delivery and refund:

  • Check that there is a link to each standard or repository that the website or service states that it follows.

By Opquast - Read the license

Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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