Picto thématique

Rule n° 234 - Internal PDF documents are given a structure based on titles.

Tagging the titles of PDF documents makes them easier to understand and navigate within content, particularly for disabled internet users but also for all others. Many PDF readers allow you to display the contents of a PDF document directly from this title structure.

#Accessibility #SEO #Structure and code #Editoral


  • Give users direct access to the different sections of a PDF file.
  • Provide a structure of headings to users who need that.
  • allow PDFs to be read using a technical aid.
  • Improve the accessibility of content for people with disabilities.
  • Improve the way content is taken into account by search engines and indexing tools


When the PDF document comes from an office suite such as Word or OpenOffice, you must use the styles and formatting in the software in order to generate a structured PDF, by applying text styles such as Heading 1, Heading 2, Heading 3 for the different heading levels. These styles can then be modified to suit the desired presentation. Finally, the Export tagged PDF option must be enabled when exporting PDF. For more information, see the accessibility section of the site http://www.adobe.com.


For each internal PDF document, check the presence of the title structure elements:

  • using a code inspection tool;
  • by opening the document in a PDF reader which can display bookmarks;
  • or by consulting the document in a screen reader.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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