- Allow users to immediately identify the relevant link.
- Make links that were specially created for a specific audience understandable.
Write the links and the text alternatives of the relevant link images in the language of each target page. For example, write "English version" for a link to an English version of the page currently written in French.
In the case of an internationalised website:
- Check that each link which leads to another version of the page or of the website in a different language, is written in the target language.
Business application and benefits
The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.
The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.