Picto thématique

Rule n° 31 - No additional products or services are added to the shopping cart without being user triggered.

How would you react in a supermarket if store staff came to throw extra products into your basket just before you check out?

#e-commerce #Conception

Goal

  • Give users control over their orders.
  • Not compromise your trusted relationship with your users.
  • Avoid any form of forced sales.

Implementation

Include in the user's basket only products or services that he has explicitly selected.

Control

In an e-commerce website, in the page displaying the basket, check that unselected products or services are not added to a completed order.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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