Picto thématique

Rule n° 32 - Registration for ancillary services is not enabled by default.

You are about to place an order and you notice that the box for an optional insurance, newsletter or annual subscription is already checked. In English this is called opt-out, where you have to uncheck a box, as opposed to opt-in, where you have to check. Of course, any subscription to ancillary services must be a real choice on the part of the user.

#e-commerce #Conception #Development


  • Allow the user the choice of his actions.
  • Preventing unintentional commands and associated claims.
  • Prevent potential lawsuits in countries where the practice is prohibited.


Any additional services added to the user's basket (newsletter subscription, warranty extension, service or additional product) are not included by default (opt-out) but must be explicitly included by the user (opt-in).


Check that, during the ordering process, any additional services added to the user's basket (subscription to a newsletter, warranty extension, additional service or product) are not included by default (opt-out) but must be included by the user (opt-in).

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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