Picto thématique

Rule n° 168 - Subscribing to newsletters is subject to a confirmation process.

Spam is bad enough, do not give it a boost. Make sure that the registration for your newsletter can only be made by the true holder of the email address.

#Privacy #Newsletter #Development #Editoral

Goal

  • Prevent third parties from subscribing someone else to a newsletter.
  • Check that the email address was input correctly.

Implementation

Send an email allowing registration to be completed by entering a password, clicking on a hyperlink, etc.

Control

This verification requires subscription to the relevant newsletter.

For each website offering subscription to a newsletter:

  • Perform a test registration and check for the receipt of a confirmation email.

By Opquast - Read the license

Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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