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Rule n° 169 - An unsubscribe link is provided in each newsletter.

Being able to unsubscribe easily from a newsletter is highly appreciated by users. You can try to prevent them from doing so, but you risk exposing yourself to complaints or reproaches.

#Accessibility #Privacy #Newsletter #Conception #Development


  • Allow subscribers to stop receiving a newsletter.


Include a hyperlink to unsubscribe in each newsletter.


This verification requires that the user subscribes to the newsletter in question and receives a copy.

For each website offering a subscription to a newsletter:

  • Check that the newsletters have hyperlinks to unsubscribe;
  • Check that the process is running correctly and that it does actually lead to the subscription being cancelled.

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The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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