Picto thématique

Rule n° 170 - Unsubscribing from within the newsletter does not require email confirmation.

When unsubscribing from a newsletter or advertising e-mail, the click on the unsubscribe link must confirm the unsubscription. Any other request, such as entering the e-mail address or sending an e-mail cancellation request is creating a poor user expereince.

#Development #Newsletter #Privacy #Eco-conception


  • Not to force an extra step on the users when not necessarily in that context.
  • Reduce the energy impact related to the consultation of the site.


Manage the unsubscribe process specifically from the link in the body of the newsletter, so that the user only has to give an online confirmation, without a confirmation email having to be sent.


Activate the unsubscribe link in the newsletter and check that the process does not return a confirmation email.

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