- Allow users to unsubscribe, without necessarily having to send out an email.
Provide a page dedicated to the newsletter, in which the subscribe form is accompanied by an unsubscribe form.
Include the unsubscribe link in any other “quick” registration forms integrated into other pages of the site.
For each website offering a newsletter:
- Check that a page on the website offers an unsubscribe form;
- Check that this page is accessible from browsing the website
- Check that the cancellation of the subscription is working.
Overview and background
The 240 Opquast rules are defined and agreed upon by an extensive community of web professionals and academics. These web quality assurance guidance rules started as a list of best practices 20 years ago. They have since been revised every five years and have been tried and tested via millions of web interactions by Opquast community’s customers, including the leading CMS communities which have developed plugins for WordPress, Drupal and Prestashop. The most recent version, v4, was established in 2020.
Each rule has individual technical sheets and the rules can be searched by project phase or various topics: e-commerce, data-privacy, internationalization, security, code, etc, or by themes: accessibility, SEO, mobile, privacy, and ecodesign. The complete checklist is available on a creative commons license BY-SA.
To learn more about the Opquast approach, read this article published at Smashing Magazine
Broad application and benefits
The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.
Discover Opquast training and certification
The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.
Opquast training has already allowed over 17,000 web professionals to have their skills certified. Train your teams, contact us
We offer a 1 hour free discovery module.