- Allow users to unsubscribe, without necessarily having to send out an email.
Provide a page dedicated to the newsletter, in which the subscribe form is accompanied by an unsubscribe form.
Include the unsubscribe link in any other “quick” registration forms integrated into other pages of the site.
For each website offering a newsletter:
- Check that a page on the website offers an unsubscribe form;
- Check that this page is accessible from browsing the website
- Check that the cancellation of the subscription is working.
Business application and benefits
The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.
The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.