Picto thématique

Rule n° 172 - The latest edition of the newsletter is available online.

Some users may not be able to view your newsletter on their mobile phone or with their email software. A link to an online version provides a fallback solution and can contribute to the SEO of your content.

#Newsletter #Conception


  • Give users an idea of the newsletter that is sent out to subscribers.
  • Allow users to access the newsletter outside the constraints of email.
  • Boost your content’s referencing.


Make the latest newsletter public by making its content available on the website and ensuring that this content can be accessed from the home page or the site plan.


This check is most often done in the page with the subscribe form:

  • Check that a version of the latest newsletter is available online (in HTML or possibly PDF format) by a link adjacent to the subscription.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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