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Rule n° 172 - The latest edition of the newsletter is available online.

Some users may not be able to view your newsletter on their mobile phone or with their email software. A link to an online version provides a fallback solution and can contribute to the SEO of your content.

#Conception #Newsletter


  • Give users an idea of the newsletter that is sent out to subscribers.
  • Allow users to access the newsletter outside the constraints of email.
  • Boost your content’s referencing.


Make the latest newsletter public by making its content available on the website and ensuring that this content can be accessed from the home page or the site plan.


This check is most often done in the page with the subscribe form:

  • Check that a version of the latest newsletter is available online (in HTML or possibly PDF format) by a link adjacent to the subscription.

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