Picto thématique

Rule n° 173 - Newsletter archives are available online.

You can use the archive of your old newsletters as a storage place for information. They provide an overview and also demonstrate the quality of your newsletter to users.

#Newsletter #Development #SEO

Goal

  • Simplify the consultation of your archived newsletters.
  • Give users an idea of the newsletter that is sent out to subscribers.
  • Boost your content’s referencing.
  • Improve the way content is taken into account by search engines and indexing tools.

Implementation

Make all newsletters public by making their content available on the website.

Control

For each website offering a newsletter:

  • Check that the newsletters archives are available online.

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