Picto thématique

Rule n° 124 - The country is specified for all mailing addresses.

Not all your internet users may know that your city (which is the centre of the world) is in France. By specifying this, you are really addressing everyone and you are showing that you know how to adapt your communication to an international audience.

#Internationalization #Editoral


  • Allow users to immediately and unambiguously identify the country associated with the mailing address, and without having to make use of other information
  • (city/town, region, zip code or phone number) to determine it.


Explicitly show the country in the postal address in text format.


For each postal address indicated on the site:

  • Check that all postal addresses have explicit text showing the country.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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