- Ensure consistency and continuity while visiting and navigating.
- Provide continuous identification of the visited online service.
Use stylesheets common to the whole website, which has the effect of improving the overall consistency of the website.
In the course of checks on best practice:
- Ensure that the website uses the same graphic elements on all pages, paying particular attention that navigation menus are present and also paying attention to their location, to the colour of sections in the website, the width of pages and the consistency of the overall graphical charter used for titles and for text.
The check can also be carried out upstream of the project, during the design of the graphic models, or downstream of the project during the final integration to check that this best practice has not deteriorated due, for example, to the implementation of third-party services
Business application and benefits
The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.
The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.