Picto thématique

Rule n° 94 - The homepage explains the nature of the content and services offered.

Save time for your users: tell them what they can find on your site.

#Identification and contact #Editorial #SEO

Goal

  • Give users an immediate view of the nature of the website and the content it offers.
  • Avoid needless searching.
  • Improve the way content is taken into account by search engines and indexing tools.

Implementation

Provide information on the home page - a sentence, content - summarising the content and services offered on the site.

Control

On the home page:

  • Check that there is information - a phrase or content - summarising the content and services offered on the site.


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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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