Picto thématique

Rule n° 95 - If the website is reserved or intended for a specific audience, that audience is mentioned, at least on the homepage.

This rule applies primarily when the consultation of content can cause problems or pose risks for certain categories of users. If your website is aimed at plumbers, you do not have to specify. If it is nude photos of plumbers, this rule may be useful however.

#Identification and contact #Conception #Editoral


  • Void pointless visits.
  • Give users a warning.


Include a clear message on the home page describing the nature of the content and the audience it is intended or reserved for.


For a website which may cause offence or be unsuitable for some sectors of the population (minors, etc.)

  • Check that there is an explicit warning message on the home page, on the nature of the content offered and on the audience it is intended or reserved for.

By Opquast - Read the license

Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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