- Reassure users, by allowing them to directly identify the author (in the broadest sense
- of the term).
- Limit the risk of mistrust.
- Improve the way content is taken into account by search engines and indexing tools.
Indicate, at least on one page and ideally on each page, the name of the author, organisation or company offering the service.
If the name of the website is identical to that of the organisation offering it, which is relatively common, especially for companies, the mention of this name in the logo or the baseline is sufficient to comply with best practice.
On the home page or at least on one page which can be accessed from the home page (often, the legal notices page) or on each page of the website (often in the footer):
- Manually check that the name of the author, organisation or company offering the service is mentioned on at least one of these pages.
Business application and benefits
The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.
The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.