- Reassure users, by allowing them to directly identify the author (in the broadest sense
- of the term).
- Limit the risk of mistrust.
- Improve the way content is taken into account by search engines and indexing tools.
Indicate, at least on one page and ideally on each page, the name of the author, organisation or company offering the service.
If the name of the website is identical to that of the organisation offering it, which is relatively common, especially for companies, the mention of this name in the logo or the baseline is sufficient to comply with best practice.
On the home page or at least on one page which can be accessed from the home page (often, the legal notices page) or on each page of the website (often in the footer):
- Manually check that the name of the author, organisation or company offering the service is mentioned on at least one of these pages.