Picto thématique

Rule n° 97 - Each page provides a title that enables one to identify the website

The title of a web page is made to appear in various places: browsers, favorites, as content shared via social networks, etc. If each of these titles contain the name of your site, users will be able to identify more easily and quickly find content related to it.

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  • Allow users to immediately identify the website in tabs, favorites, windows,
  • browser histories, and screen readers.
  • Improve the site’s SEO and its presentation in search engine results.


Write the name of the website in the content of the title element of each page.


For each page of the website, check that the name of the website is on the page title (title element).

An exhaustive check can be carried out if a tool is available to compile a complete listing of the titles of all pages (for example, Xenu's Link Sleuth). It can also be done from a check of the templates used by the CMS or from a sample of representative page types. In all cases, particular attention should be given to pages dependent on third-party services, where there is more chance that best practice has not been taken into account.

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