Picto thématique

Rule n° 97 - Each page provides a title that enables one to identify the website

The title of a web page is made to appear in various places: browsers, favorites, as content shared via social networks, etc. If each of these titles contain the name of your site, users will be able to identify more easily and quickly find content related to it.

#Accessibility #SEO #Identification and contact #Development #Editorial


  • Allow users to immediately identify the website in tabs, favorites, windows,
  • browser histories, and screen readers.
  • Improve the site’s SEO and its presentation in search engine results.


Write the name of the website in the content of the title element of each page.


For each page of the website, check that the name of the website is on the page title (title element).

An exhaustive check can be carried out if a tool is available to compile a complete listing of the titles of all pages (for example, Xenu's Link Sleuth). It can also be done from a check of the templates used by the CMS or from a sample of representative page types. In all cases, particular attention should be given to pages dependent on third-party services, where there is more chance that best practice has not been taken into account.

By Opquast - Read the license

Overview and background

The 240 Opquast rules are defined and agreed upon by an extensive community of web professionals and academics. These web quality assurance guidance rules started as a list of best practices 20 years ago. They have since been revised every five years and have been tried and tested via millions of web interactions by Opquast community’s customers, including the leading CMS communities which have developed plugins for WordPress, Drupal and Prestashop. The most recent version, v4, was established in 2020.

Each rule has individual technical sheets and the rules can be searched by project phase or various topics: e-commerce, data-privacy, internationalization, security, code, etc, or by themes: accessibility, SEO, mobile, privacy, and ecodesign. The complete checklist is available on a creative commons license BY-SA.

To learn more about the Opquast approach, read this article published at Smashing Magazine

Broad application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

Discover Opquast training and certification

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

Opquast training has already allowed over 17,000 web professionals to have their skills certified. Train your teams, contact us

We offer a 1 hour free discovery module.