Picto thématique

Rule n° 98 - Each page provides a title that enables one to identify its content

Identifying the site by looking at the title of a page is good, but understanding very quickly the nature of the content of a page is even better. And search engines won't say otherwise.

#Basics #Accessibility #Editorial #Identification and contact #SEO


  • Allow users to immediately identify the nature of each page’s content in tabs, favorites, windows, browser histories, and screen readers.
  • Improve the pages’ SEO and their presentation in search engine results.
  • Improve the accessibility of content for people with disabilities.


Write the content of the title element of each page so that it describes, as concisely as possible, the content or function of the page, including after an Ajax request which significantly modifies the content of the page.

Specify the current process step in the title element of the pages. For example, write "Step 3 of your registration" in the title element of the page corresponding to the third step of a registration form.

Specify, in the case of displaying a series of search results, what is the range of results displayed in the current page. For example, “Search results 10 to 19 on 'Foo'".

Specify the status in the title of a confirmation or cancellation request page when submitting a form (for example: “Confirm deletion - My documents ”).


On all pages of the website, including process pages or in a series of search results, also on the pages where the content can be greatly modified using Ajax:

  • Check that each page title (title element) identifies the content or function of the page.

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