Picto thématique

Rule n° 199 - The website provides a way to reinitialise a password.

Losing your username or password happens to everyone. The procedure to reset should be simple and possible to do it securely online. A lost password can mean a lost user.

#Accessibility #Security #Development


  • Allow users to access their accounts, even if they have lost their passwords.
  • Simplify user account management.
  • Boost security, by preventing the storage of passwords that are unencrypted so they can be re-sent to their users.


Provide a link to send an email explaining the reset procedure, to the address associated with the account.

Ideally, place this link in the login form.


On a website offering a personal account protected by password:

  • Without being identified on the site, check that there is a link such as "Forgot your password?" adjacent to the login form;
  • Check that there is a procedure allowing a new password to be created on the page which the "Forgot your password?" link points to;
  • Check that this is indeed a reset procedure and not just sending the current password.

By Opquast - Read the license

Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

Opquast training has already allowed over 11,000 web professionals to have their skills certified. Train your teams or your students, contact us