Picto thématique

Rule n° 147 - All links internal to the website are valid.

404 errors are very common on the web. While it is difficult to avoid them with certainty in the case of external links, it is quite possible in the case of internal links.

#SEO #Links #Development #Editoral


  • Avoid 404 errors while browsing.
  • Facilitate fast access to all of the content.
  • Avoid user deception
  • Improve the way content is taken into account by search engines and indexing tools.


Ensure that the tool used for writing content has satisfactory and consistent management of internal hyperlinks.

If this is not the case, regularly check the validity of all the links on the site.


Throughout the website:

  • Check that there are no internal links leading to 404 errors.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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