Picto thématique

Rule n° 146 - The website does not prohibit or restrict incoming links.

The inbound link, also known as a backlink, is the Holy Grail of SEO. Backlinks in a abundance and your site's positioning will improve. Yes, but lurking in the shadows, the legal department watches with its belt and braces and forbids the implementation of inbound links. Don't look for logic in there, there is none.

#SEO #Links #Editoral


  • Facilitate referencing through backlinks.
  • Increase the site’s visibility to users.
  • Improve the way content is taken into account by search engines and indexing tools.


Do not publish conditions restricting or prohibiting the creation of links in external websites pointing to the website.


In the “legal notices” pages, in the terms of service, or in the website credits:

  • Check that there are no conditions restricting or prohibiting links from other websites pointing to the website.

By Opquast - Read the license

Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

Opquast training has already allowed over 11,000 web professionals to have their skills certified. Train your teams or your students, contact us