Picto thématique

Rule n° 56 - Different shipping and billing addresses can be specified.

This rule seems so obvious that it is almost unnecessary to state it. Yet this simple detail can easily be forgotten in the design of an e-commerce site.

#e-commerce #Conception #Development


  • Allow users to have their purchases delivered to the location of their choice.


On the order summary form, offer the customer the option of indicating a delivery address other than the billing address.


In an online sales website:

  • Carry out an ordering procedure or modify the data of a customer account (using a test account or real account created specially);
  • Then, check the possibility of entering a delivery address other than the billing address.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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