Picto thématique

Rule n° 57 - The website accepts at least two methods of payment.

Certain users have no checkbook, others do not have a credit card or their credit card has expired. The presence of an alternative payment method facilitates not losing those customers.

#E-Commerce #Development

Goal

  • Allow users to choose their preferred payment method in their specific situation.
  • Offer at least one alternative to users temporarily or permanently unable to use a particular payment method.

Implementation

Inform the customer as soon as possible, before the end of the order, that he has two means of payment.

Control

In an e-commerce website:

  • Carry out an ordering procedure and continue it at least until the payment stage;
  • Check that at least two payment methods are actually available.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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