Picto thématique

Rule n° 55 - The displayed prices show the applied taxes and any additional charges, as well as tax-exclusive prices.

The golden rule of e-commerce could be "No surprises!". And among the unpleasant surprises are unreported extra charges. Ask the low-cost airlines, they love to do that. Passengers, on the other hand, like it less...

#E-Commerce #Editorial

Goal

  • Allow users to identify the precise total amount they will have to pay, before placing an order.
  • Enable users to accurately identify different itemizations and any deductible amounts.

Implementation

Show on the order summary form, as well as on the invoice sent to the customer, the detail of all taxes included in the cost of the products and services offered.

Control

In the order summary form and in the invoice sent to the customer, check that details of all taxes is included in the cost of the products and services offered.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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