- Allow users visiting the pages in a linear fashion (in voice mode) or a semi-linear way (on a small screen) to not have to scroll through all of each page’s elements in order to access the content.
- Provide shortcuts that accelerate keyboard navigation and that avoid the repetition of keyboard actions in order to browse through the page and get to the zone they want.
- Improve the accessibility of content for people with disabilities.
Provide at the start of the HTML code, before any other link or form in the page, the links aimed at the corresponding anchors:
- To the main menu if it is not immediately placed after the page header;
- To the main content if it is not immediately placed after the page header;
- To the search engine form if it is not immediately placed after the page header.
This best practice is best checked together with all the best practices concerning keyboard navigation since if these quick access links are present, they must appear at least from the first tab in the page.
When browsing the website or inspecting templates (except for pages dependent on third-party services):
- Check for the presence of quick access links to the menu, to the content and to the search function according to the page organisation;
- Check that they are well placed in the code so as to appear from the first tab in the page;
- Check that in the event of default masking, they are displayed legibly at the first tab, in a user-predictable location;
- Check that their operation is effective, i.e. that they allow access to the menu or the content area and for navigation to continue immediately using the keyboard, or to access the input field of the search form and to proceed with data entry.
Business application and benefits
The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.
The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.