Picto thématique

Rule n° 156 - Mechanisms for closing windows are immediately available.

Some windows, especially advertising windows, can only be closed after a delay. This delay forces you to wait to close them. Many users flee this type of practice by closing the tabs. Others suffer and wait, but the image of the website can be degraded. If you offer advertising or promotional windows on your site, be aware of this type of practice.

#Navigation #Development

Goal

  • Reduce the time it takes to learn to use the interface.
  • Speed up access to the content.
  • Reduce the bounce rate.

Implementation

Avoid any temporary advertising-type content that delays closing a modal window or similar.

Control

Make sure that each modal or similar window can be closed as soon as it is displayed.

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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