Picto thématique

Rule n° 155 - Mechanisms for closing windows are visually linked to their content.

In recent years, the advertising and marketing departments have shown tremendous inventiveness to ensure that you are in contact with their content for as long as possible. To do this, the closing buttons on advertising windows are sometimes far away and even brutally separated from the content or sometimes, the use of transparencies allows the closing cross to be displayed in an isolated area of the screen. You always end up finding them, but after how long?

#Accessibility #Navigation #Conception


  • Reduce the time it takes to learn to use the interface.
  • Speed up access to the content.
  • Simplify navigation.


Position each modal window close button or similar in its visual block (usually in the upper right corner) or adjacently.


Check that each window close button is placed in the affected block in question or adjacently.

By Opquast - Read the license

Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

Opquast training has already allowed over 11,000 web professionals to have their skills certified. Train your teams or your students, contact us