Picto thématique

Rule n° 154 - Navigation icons are provided with an explicit legend.

Very few sites can afford to provide icon-based navigation exclusively. In most cases, even if the meaning of an icon seems obvious to you, it will not necessarily be obvious to your users. Be careful: double the image with text.

#Accessibility #Navigation #Conception


  • Reduce the time it takes to learn to use the interface.
  • Facilitate your users’ understanding of the icons.
  • Reduce the risk of error.
  • Improve the accessibility of content for people with disabilities.


The target type of each icon-link when it is not accompanied by text content is specified by the alt attribute of the image and by the title attribute oraria-label attribute of the


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Check that each navigation or action icon without associated text content has:

  • A relevant alt attribute for the img element;
  • A title or aria-label attribute relevant to the a element, button or input element;

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Business application and benefits

The rules should be applied to your projects from the design phase through to post-implementation , and they should be understood by all professionals with web and customer experience (CX) responsibilities: from strategy to operations, marketers to project managers, and editorial to technical staff. The benefits of using this ruleset are numerous, including improving customer satisfaction, web performance, and e-commerce, and expanding your client base, while also decreasing your errors and costs.

Multidisciplinary verticles - accessiiblity, SEO, e-commerce, ecodesign etc..- starting from the foundational Opquast base.

The objective of these rules and the Opquast community mission is ‘making the web better’ for your customers and for everyone! Opquast rules cover the key major areas of risk that can negatively affect website users such as privacy, ecodesign, accessibility and security.

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